Digital Marketing and Communications
Training Provider: ECT
Address: Edinburgh Napier University, D74, 10 Colinton Road
City: Edinburgh
County/State: none
Country: United Kingdom
Price: £642.00
Date Added: October 13, 2016
Listing Expires: 85 Day(s)
Link To Website:
Views: 115
Course Duration: 2 days
Course Delivery: Classroom
Course Description:
Understand the impact of the disruptive digital environment

Introduction to digital
Digital disruption
Digital marketing examples
Emerging themes and current digital communication trends
Measurement and evaluation
Develop strategy in order to acquire, convert and retain customers

Planning and implementing digital strategy

Creating a buyer persona
Digital Marketing Model – SOSTAC
Agile marketing
Analysing your audience

Digital marketing tools and tactics

Search marketing – SEO & PPC
Utilising Social Media
Content marketing
Using Google tools
Other digital tools and technologies

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