Essential Marketing Strategy
Training Provider: ECT
Address: Edinburgh Napier University, D74, 10 Colinton Road
City: Edinburgh
County/State: none
Country: United Kingdom
Price: £642.00
Date Added: April 7, 2017
Listing Expires: 287 Day(s)
Link To Website:
Views: 15
Course Duration: 2 Days
Course Delivery: Classroom
Course Description:
Day 1.

Understanding Marketing Strategy
Understanding the Marketing Environment & the forces that will impact upon strategy
Understanding the need for research and insight
How to select and segment your audience
Developing your brand & competitive position

Day 2.

Producing your Marketing Plan
Formulating your Marketing Mix Strategy
How to communicate your offering
Measuring marketing effectiveness to improve future performance & amending your Marketing Strategy