Anyone who engages in the development, research and the coordination of a company’s marketing efforts is someone whose career is in marketing. This career does have areas of speciality such as public relations, creative advertising, events planning, and market research. This particular career choice has some great advantages when compared to other choices but as you would expect, it also has a few drawbacks as well.
A Technology-Driven Career
Everette Fortner, who is a career counsellor, wrote an article published in 2012 that marketing is significantly driven by technology in this century. Those who enjoy solving problems and using their analytical skills along with data will find it an exciting career choice helping the companies they work for market themselves in innovative and effective ways. Social media, relationship software, and analytical tools are all used together to help a specialist in marketing and their team of researchers to collect and properly interpret data that helps him develop strategies that grow their company.
The Flexibility Of A Career In Marketing
It is common for someone in marketing to find specialized areas that greatly align with their personal passions. Most universities offer an education in marketing that is quite broad and touches on many of the different facets of marketing. This is good for the marketing professional as it means general knowledge in many different areas of the career and that allows them to seek out the areas of speciality that might interest them most. As an example, someone who works on add accounts may be able to move into working with internet marketing campaigns. If you’re interested in marketing, then you should read this post from EMR.
Great Stability And High Pay
Many career paths have seen a great many highs and lows in recent years as well as a reduction in job opportunities. But regardless of the economy, companies always need marketing professionals to promote their business. The precise pay will vary depending on the company and the location but according to the Bureau of Labor Statistics and average annual salary for a research analyst or marketing specialist was over $67,000 a year. Those who go on to show they’re able to succeed can move into management positions that come with a higher income. Some of those positions pay up to $130,000 a year.
The technology used for customer interaction in research is always changing especially with things like social media. Not everyone will like having to constantly change and update their skills along with their education. Some professionals will feel they are not valued because some of the leaders in their organization don’t see marketing as a true investment for the company. Some companies may discuss cutting how much they spend on marketing unless the marketer is able to show how they’re helping to grow the company’s profits.