All organisations are concerned about their public profile and wish to maintain a good reputation as they fear sales are closely correlated to the public image. However, organisations are now forced to be concerned of more than the public image to be considered as a socially responsible organisation. This training course will analyse what Corporate Social Responsibility actually means and how it can impact corporate behaviour across a range of contexts including environmental impact, supply chain management, employee welfare, health and safety and community relations.

Who Should Attend

• Executives involved in strategic and operational functions, including finance, corporate strategy, human resources, supplier or community relations, and government affairs
• Senior managers involved in setting up corporate governance or CSR initiatives
• Corporate lawyers who wish to improve their understanding of new company law developments concerning the corporate responsibility
• Stakeholder managers responsible for their organisation’s dealings with the community, their employees and elsewhere
• Managers involved in developing, implementing and monitoring change programmes to improve standards of corporate behaviour and business conduct

Learning Objectives

• Appreciate why corporate social responsibility is important in the public and private sectors
• Examine how organisational behaviour is impacted by CSR
• Develop skills to initiate or improve CSR programmes in their organisations
• Understand the legal duties company directors must observe concerning CSR
• Examine examples of good and bad business behaviour across different industrial sectors
• Explore how business ethics, corporate social responsibility and corporate governance are converging
• Develop the components of a CSR action plan for their own organisations

Course Content

• What is Corporate Social Responsibility and why does it matter?
• Best practice in CSR – corporate approaches on the key topics
• The Business Case for Corporate Social Responsibility
• Changing the Organisation to include CSR
• Developing and implementing the CSR plan