The Business Marketing – Level 2 Course is designed for people seeking to understand and apply the principles of marketing to a business.
The home study course is particularly suited to the general manager with responsibility for a small organisation or a department, need a broad understanding of a range of marketing, advertising and promotion techniques.
On successful completion of this course, students will receive an accredited Level 2 Certificate of Achievement.
At The End Of The Business Marketing Home Study Courses Students Will Be Able To:
- Conduct market research
- Define customers needs, wants and desires
- Carry out a SWOT analysis
- Prepare a marketing plan
- Describe a range of marketing methods
- Evaluate the benefits of using different marketing media
- Compose purposeful advertising copy
- Understand how to use press releases, promotions and public relations
- Define the selling process
- Devise a telephone sales campaign
- List the benefits of keeping advertising records
The Training Course Includes the Following Units:
Unit One – Marketing Your Business
The following topics are covered:
- Why do market research
- Who will be your typical customer
- What will they want
- Why will customers buy from you
- How to do market research successfully
- SWOT analyses
- Your marketing plan.
Unit Two – Advertising and Promotion
The following topics are covered:
- Planning – position & strategy
- Advertising a business
- Promoting a business.
Unit Three – Personal Selling Skills
The following topics are covered:
- What is selling
- Building blocks leading to a sale
- Handling incoming calls
- Making appointments by phone
- Reaching the decision maker
- The sales presentation
- Telephone selling
- Handling objections
- Keeping records
- How to motivate yourself.
Course Duration:
Students may register at any time and have a full year to complete their studies. The home study courses will take approximately 80 hours of study to complete.
To find out more about The Business Marketing Course visit course provider website.
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