Any company needs to write for a diverse range of people, from stakeholders to the general public. Engaging these different audiences and getting your desired message across can be challenging.

Led by copywriter and journalist Eddy Lawrence, this course equips you with the skills and tools needed to plan and create confident and persuasive copy, no matter the audience.

Learn how to research your audience effectively, collate and articulate information quickly without losing key points or tone of voice, and frame your message in a way that will gain a positive response every time.

Learning Outcomes:
– Learn how to better understand your audience
– Examine good and bad examples of copywriting
– Successfully engage and persuade your audience
– Ascertain the key components of writing captivating copy
– Acquire a practical framework to help write engaging and persuasive copy