The Facebook for Business Online Course will guide students in how to use Facebook for promoting your business and also help you to think about why you use Facebook and what you want to achieve from the tool. You will investigate who your Facebook audience will be, and where to find them as well as what to say on Facebook and how to encourage engagement. Facebook is a ‘must-use’ social network for many businesses. It is not just a network of people playing games or sharing pictures of their pets. Almost all businesses will benefit from having a well maintained Facebook business page and a strong optimised Facebook profile can help you become more visible in search engines.
Facebook for Business Course The course is delivered through the Distance Learning Centre’s new online training section, which is accessed via a web browser such as Firefox or Internet Explorer or Chrome or Safari. Throughout the course, students are supported by one-to-one course tutor who can give feedback on your work at any time throughout your training.
- The Course Consists Of The Following Units:
Learning object 1: Facebook Basics
This unit contains the following topics: What is Facebook and why use it? Explore Facebook for personal and business use. Looking at profile types and groups.
Learning Object 2: Personal Facebook
This unit contains the following topics: Creating a Facebook account, security settings, finding friends and how status updates work.
Learning Object 3: Facebook for Business
This unit contains the following topics: Looking at social media marketing, Facebook groups, events and business pages.
Learning Object 4: Developing Engagement on a Business Page
This unit contains the following topics: What to post, attracting fans and encouraging engagement.
Learning Object 5: Measuring Engagement on a Business Page
This unit contains the following topics: Best practice and measuring your success on Facebook.
To find out more about The Facebook For Business Online Course visit course provider website.
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