The Holistic Therapy Business Course is designed specifically for those who have studied or are practising a holistic therapy and would like to create a business offering those skills as services. Taking you from complete beginner, you will learn all you need to know to build and develop a successful business from concept to fruition.
Although aimed at holistic therapists, anyone offering similar one-to-one or group services will benefit from the information gained by studying this course.
What Will You Learn?
You’ve taken the time to acquire the skills and knowledge needed to provide effective holistic therapies. Now’s the time to turn your practice into your dream career. The Holistic Therapy Business Course takes you step-by-step through all the considerations, practicalities and marketing tools that you need to be aware of to build a successful business.
To be successful in business you must commit yourself to pursuing your dream. The Holistic Therapy Business Course gets you into the right mindset by having you complete a ‘Belief Statement’, in which you will ask yourself the question ‘Why do I want this?’ and visualise how, through your decisions and actions, you will get yourself there.
With the right mindset in place, you will be guided through the considerations you need to make before opening the doors to clients. Do you know who your clients are or what, specifically, you are going to offer them? What is a fair but profitable price to charge for your services? Through this course, you’ll examine the kind of business and clients you want. You’ll learn how to specify your niche and find out where to find your clients and provide the specific treatments that they want and need, as well as how to set fees that work for you, rather than solely comparing yourself to others.
Although simple, one of the most effective ways of gaining new clients is the two-for-one system but the approach must be right. The Holistic Therapy Business Course provides a detailed blueprint of how to use the system successfully – to provide value and build a base of clients who are right for you and you, them.
Hate selling? You’re not alone. You’ll learn how to sell your services to clients and deal with any objections they may have in a professional manner, without using pushy sales tactics.
Without marketing, there is no business. People need to know you’re there and what you offer. From studying the Holistic Therapy Business Course you’ll understand what marketing strategies to use and how to plan and execute a marketing plan and campaign for your business. You’ll explore social media marketing, with an in-depth look at what to write, where to post it, and how to get followers, shares and likes. You’ll also learn the value of building a database through your online and offline marketing efforts and how to write and publish newsletters that build on that relationship – gaining trust, keeping communication channels open and consistent, and turning subscribers into paying clients.
Public speaking is not something everyone enjoys but it is an effective way of increasing awareness of your business, building your reputation, and gaining more clients. You’ll learn about these benefits, how to find public speaking opportunities, and how to plan your talks.
It can be easy to only consider what YOU can do to push your business forward, but what about what other people can do for you? Forming partnerships with complementary businesses exposes your services to related client bases – creating a triple-win situation, where you, the business, and the client all benefit. Discover how to engage in professionally structured strategic alliances with the Holistic Therapy Business Course.
Having a website is a must for any business but having one without a clear objective can do more harm than good. Learn how to build a website with defined goals and a purpose, which customers will come back to again and again.
It is unlikely that you got into the world of holistic therapy because you enjoy bookkeeping and accounts but this is a vital aspect of running a business. This course offers clear guidance on how to keep on top of your least favourite admin task.
You’ve probably heard of it but may not know what it entails – the all-important ‘business plan’. The Holistic Therapy Business Course includes a fictional business plan for you to study and use as a template for the creation of your own.
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