The Marketing Studies – Level 3 Course is designed for students who wish to gain an understanding of the principles and practice of Marketing and their business applications.
The home study course is designed for study by distance learning at work or at home. Students receive course manual, assignments and study guide plus tutor support by mail and email.
You can start at any time and plan your studies over a period of up to one year from the time of enrolment.
On successful completion of this course, students will receive an accredited Level 3 Certificate of Achievement.
Objectives Of The Marketing Studies Course
The Objectives of the home study courses are to:
- Conduct market research
- Define customers needs, wants and desires
- Carry out a SWOT analysis
- Prepare a marketing plan
- Describe a range of marketing methods
- Evaluate the benefits of using different marketing media
- Compose purposeful advertising copy
- Understand how to use press releases, promotions and public relations
- Define the selling process
- Devise a telephone sales campaign
The Home Study Course Includes the Following Units:
Unit One – Reviewing the Current Position
The following topics are covered: SWOT Analyses; PEST Analyses; and Product lifecycle.
Unit Two – Planning for Marketing
The following topics are covered: Market research (your customers, your product and your competitors); Marketing objectives; Marketing strategy; Marketing mix; The four P’s; Marketing action plan; and Appendix 1 Action plan.
Unit Three – Implement the Marketing Strategy
The following topics are covered: The marketing communications mix; Personal selling; Sales promotion; Public relations (and publicity); Direct marketing; Trade fairs and exhibitions; Advertising (above and below the line); eMarketing (and Internet promotions); Sponsorship; Merchandising (and point-of-sale); Brands; and Appendix 2 Action plan.
Unit Four – Customer Relations
The following topics are covered: Defining customer relations; Customer service; Why a good customer relationship is important; Introducing a customer services programme; Making continuous improvements to customer service, and Appendix 3 Action plan.
To find out more about Marketing Studies Course visit course provider website.
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