The Media Studies Diploma – Level 3 Course is an introduction to this fascinating subject and will teach students about the history of media, showing comparisons with modern day media and will detail how modern day media affects all of our lives.
Access to Media and information technology has never been so important and is integral to most industries and professions and has become critical to policy making and teaching in government, schools and universities.
The nations media, press and information sectors are the subject to intense public concern and scrutiny and there is a growing acceptance of their unrivalled importance in our daily lives and with democratic institutions. Never before have the once separate worlds of news, stored knowledge, and the products of the mass media and entertainment industries converged locally, nationally, and globally, with even greater convergence certain to take place in the years ahead.
The Media Studies Diploma course makes clear the meaning of “media studies” in its widest context and will appeal to those wanting to explore this exciting and innovative vocational area.
On successful completion of this course, students will receive an accredited Level 3 Certificate Award.
This Media Studies Course Includes The Following Units:
Unit 1 – Introduction – What is media?
The following topics are covered: Why study the media?; Control and Regulation; Denotation and connotation; Audience reception theory; Textual Analysis – including Narrative, Genre, Media Institutions, Media Values and; Ideology, and Media Audiences and Media language.
Unit 2 – Advertising
The following topics are covered: Criticism of Advertising; Audience theories – Maslow’s hierarchy of needs, the hypodermic needle theory, uses and gratifications theory; Charity campaigning; Product placement; and Guerilla marketing.
Unit 3 – Broadcast TV
The following topics are covered: Background on institutions; Sitcoms; Intertextuality; and Audiences.
Unit 4 – Film
The following topics are covered: Narrative theory; Media texts; The cause-and-effect chain; Modern theories: Narrative in cinema; The Field theory plot; Goal-oriented plots; Auteur theory; and Postmodernism.
Unit 5 – Practical production piece
The following topics are covered: Media technology; Key concepts; Planning and pre-production; Advertising; Identifying the target audience; The brief; and Website pre-production.
Unit 6 – Representation: A theoretical perspective
The following topics are covered: What are Mediation Texts and Case Studies.
Unit 7 – Genre: An institutional and theoretical perspective
The following topics are covered: Hybrids; Mars Attacks! 1996; How do genres adapt to changing social economic and political contexts?; and Case Studies.
Unit 8: News
The following topics are covered: Newspapers; Broadsheet versus tabloid; News institutions; and An industrial process.
Unit 9: New Media
The following topics are covered: The Internet; The impact of new media; The audience as a producer; The entertainment industry and the Copyright; Social networking and privacy; New media institutions; Successful use of the internet and new media by TV; and Games.
Unit 10: Extended essay
The following topics are covered: Essay stages; Preparing to begin; 10 steps to a top-flight essay; Conducting independent research; The 7 sins of flawed research; and Writing a bibliography.
To find out more about Media Studies Course visit course provider website.
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