Social Media Marketing Diploma Course

Who Would Benefit From The Social Media Marketing Course?

Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you’ve never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Diploma Course has something to teach you.

This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

What will you learn?

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Diploma Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Diploma Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.