The Social Media Strategy for Business Online Course is aimed at business people who want to create an effective social media strategy for their business. Social Media as a form of marketing is here to stay. Done well, it can be a fantastic, low-cost method of marketing your business – you can reach a large number of targeted people instantly and control your message. This course will help you create a strategy for your social media marketing to ensure you don’t waste time and money.
Social Media Strategy for Business Course The course is delivered through the Distance Learning Centre’s new online training portal, which is accessed via a web browser such as Internet Explorer, Firefox, Chrome, or Safari. Throughout the course, students are supported by a personal course tutor who can give feedback on your work at any time throughout your study.
The Training Course Consists Of The Following Units:
- Learning object 1: Setting the Scene
This unit contains the following topics: What is social media and what are the benefits? Why use Social Media? What worries you and excites you? Taking a strategic approach.
- Learning Object 2: Review of Social Media
This unit contains the following topics: A review of how social media marketing fits into current marketing activities.
- Learning Object 3: Aims & Audience
This unit contains the following topics: The reasons for using social media. Identifying social media audience groups. Understanding keywords.
- Learning Object 4: Channels
This unit contains the following topics: You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, videos, podcasts, images, forums, social bookmarking, mobile and other content.
- Learning Object 5: Content
This unit contains the following topics: You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content
- Learning Object 6: Resources
This unit contains the following topics: Look at what resources are needed to carry out the Social Media? A social media policy, the risks of social media and crisis management.
- Learning Object 7: Measure
This unit contains the following topics: Measurement of social media activities to ensure a return on investment.
- Learning Object 8: Putting it all Together
This unit contains the following topics: Creating a social media strategy. Best practice for social media.
To find out more about The Social Media Strategy For Business Online Course visit course provider website.
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