Retail Management And Retail Banking Combined Diploma Course

Retail Management And Retail Banking Combined Diploma Course

Course Modules/Lessons

Module 1: A Short Introduction to the Concept of Retail Management

• What we mean by retail management
• How to get involved in this industry
• How your career can progress in retail management

Module 2: Understanding the Role of Merchandising and Pricing

• What we mean by the term merchandising
• How to merchandise correctly to increase sales
• The importance of pricing and how to display products

Module 3: The Sales Process and Dealing with Customers at the Checkout

• The checkout and the basic requirements
• The importance of the point of sale concept
• The personal characteristics that you need when dealing with this part of the process

Module 4: Getting to Grips with Consumer Behaviour

• What we mean by consumer behaviour
• How to interpret consumer behaviour for your own advantage
• How to deal with issues related to their behaviour

Module 5: Taking Trends and Targeting Customers Effectively

• Why trends are important to your store
• How to take advantage of those trends in the most efficient way
• Why targeting customers is so effective

Module 6: The Importance of Communicating with Customers

• What we mean by communication in this instance
• How to talk to customers
• How to deal with customers that are not happy

Module 7: Getting to Grips with the Retail Environment

• Civil litigation initial procedures
• The key things that you need to be able to understand
• Creating the perfect environment for your customers

Module 8: Buying Products and Building that Relationship

• The importance of the relationship with the customers
• How to build that relationship in an effective manner
• How to deal with any issues that may arise in the relationship

Module 9: Dealing with the Management of Stock

• What we mean by stock management
• The problems that arise from not keeping on top of stock management
• How to control stock levels

Module 10: Selecting the Store Location

• Why the location plays a role
• How to identify the correct location
• The difference it will make to your store

Module 11: The Psychology of the Retail Layout

• The basics of the psychology of the store
• What you are trying to achieve with psychology
• How effective psychology is going to be in the success of your store

Module 12: Dealing with Suppliers and Receiving Goods

• How to make sure that you have the correct suppliers
• Dealing with issues with suppliers
• How to receive goods in the correct manner
• Dealing with damaged or problem goods

Module 13: Considering Security and Security Procedures

• The basics of security
• The types of security that you may need in your store
• The basics of security procedures

Module 14: Getting your Team Together and Communicating

• The importance of getting the right team together
• How to unite your team
• Dealing with issues within your team

Module 15: Selling in Multiple Channels

• What we mean by multiple channels
• The key things that you need to have in place
• How to take advantage of multiple channels

Module 16: The Keys to Basic Retail Marketing

• The basic rules of retail marketing
• The things you must avoid doing
• How to get the most out of your budget

Module 17: Managing Your Brand

• What we mean by brand management
• The keys to successfully managing your brand
• Key mistakes to avoid making with your brand

Module 18: Health & Safety for Retail Stores

• The key rights held by the customer
• What you are allowed to do as a trader
• How to handle issues with customers

Module 19: Customer Rights and Your Position as a Trader

• The key rights held by the customer
• What you are allowed to do as a trader
• How to handle issues with customers