Unlock the power of language for your brand. From Naming to Brand Voice, this practical course will give you the confidence and know-how to develop clear, consistent and recognisable brand language.
Ads, tweets, emails: brands now write in more places than ever before. In this five-part course, our experts will teach you how to put language at the heart of your brand.
You will learn:
– How to audit your current brand language
– How to write a clear, compelling brand strategy
– How to run a successful, strategic naming project
– How to build the right voice for your brand
– How to train your team in using your brand voice
– How to apply your brand language to your digital experience
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