About this course
This one day public sales workshop will provide delegates with the skills and ability to generate sales leads and opportunities to keep their sales pipeline full.
We begin the course by exploring where we can find potential sales opportunities, starting with the internet, trade and news publications, business directories and finally looking at a more recent addition to the toolkit of the sales professional social media. The social media section of this course will show your team how to use LinkedIn, twitter and even Facebook from a business perspective and demonstrate how to use these applications effectively without wasting time on the wrong aspects of social media. The next section of the course focuses upon how to approach the companies and individuals we have identified to generate sales opportunities and sales leads by looking at the various ways we can make contact from telephone sales calls, emails and direct mail.
The final part of the session focuses upon developing sales opportunities from leads and potential leads, we take an in depth look at making sales calls and follow up calls, how to open a call, how to ask the right questions and how to secure a meaningful outcome from a sales call.
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