Retail Management And Retail Banking Combined Diploma Course
Course Modules/Lessons
Module 1: A Short Introduction to the Concept of Retail Management
- What we mean by retail management
- How to get involved in this industry
- How your career can progress in retail management
Module 2: Understanding the Role of Merchandising and Pricing
- What we mean by the term merchandising
- How to merchandise correctly to increase sales
- The importance of pricing and how to display products
Module 3: The Sales Process and Dealing with Customers at the Checkout
- The checkout and the basic requirements
- The importance of the point of sale concept
- The personal characteristics that you need when dealing with this part of the process
Module 4: Getting to Grips with Consumer Behaviour
- What we mean by consumer behaviour
- How to interpret consumer behaviour for your own advantage
- How to deal with issues related to their behaviour
Module 5: Taking Trends and Targeting Customers Effectively
- Why trends are important to your store
- How to take advantage of those trends in the most efficient way
- Why targeting customers is so effective
Module 6: The Importance of Communicating with Customers
- What we mean by communication in this instance
- How to talk to customers
- How to deal with customers that are not happy
Module 7: Getting to Grips with the Retail Environment
- Civil litigation initial procedures
- The key things that you need to be able to understand
- Creating the perfect environment for your customers
Module 8: Buying Products and Building that Relationship
- The importance of the relationship with the customers
- How to build that relationship in an effective manner
- How to deal with any issues that may arise in the relationship
Module 9: Dealing with the Management of Stock
- What we mean by stock management
- The problems that arise from not keeping on top of stock management
- How to control stock levels
Module 10: Selecting the Store Location
- Why the location plays a role
- How to identify the correct location
- The difference it will make to your store
Module 11: The Psychology of the Retail Layout
- The basics of the psychology of the store
- What you are trying to achieve with psychology
- How effective psychology is going to be in the success of your store
Module 12: Dealing with Suppliers and Receiving Goods
- How to make sure that you have the correct suppliers
- Dealing with issues with suppliers
- How to receive goods in the correct manner
- Dealing with damaged or problem goods
Module 13: Considering Security and Security Procedures
- The basics of security
- The types of security that you may need in your store
- The basics of security procedures
Module 14: Getting your Team Together and Communicating
- The importance of getting the right team together
- How to unite your team
- Dealing with issues within your team
Module 15: Selling in Multiple Channels
- What we mean by multiple channels
- The key things that you need to have in place
- How to take advantage of multiple channels
Module 16: The Keys to Basic Retail Marketing
- The basic rules of retail marketing
- The things you must avoid doing
- How to get the most out of your budget
Module 17: Managing Your Brand
- What we mean by brand management
- The keys to successfully managing your brand
- Key mistakes to avoid making with your brand
Module 18: Health & Safety for Retail Stores
- The key rights held by the customer
- What you are allowed to do as a trader
- How to handle issues with customers
Module 19: Customer Rights and Your Position as a Trader
- The key rights held by the customer
- What you are allowed to do as a trader
- How to handle issues with customers
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