Our two-week Strategic Public Relations Management course covers a broad range of topics to equip participants with a solid foundation in Public Relations. The curriculum examines PR as a discipline, the importance of identifying target markets, and the use of communications channels (print, television, radio) to reach those markets. With new media and social media becoming ever more popular in society, participants will learn how they have impacted on traditional public relations strategies. Bringing this all together, delegates will learn how to implement a PR plan and measure results through Key Performance Indicators (KPIs).
Who Should Attend
• PR Managers
• PR Assistants
• PR Executives
• Marketing Managers
• Marketing Assistants
• Marketing Executives
• Those in PR in public sector, the private sector and not-for-profit organisations
• Those in PR at the national, regional and community level
• Those working for international, global or supranational organisations
Learning Objectives
• Create an appropriate PR strategy
• Plan and manage the approach and methods
• Overcome the challenges of implementation
• Measure the results and impact – Key Performance Indicators (KPIs)
• Maximise the Return on Investment (ROI)
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Course Content
• What is Public Relations?
• PR channels
• Writing for all media
• Target markets
• PR events and activities
• Social media and multi-media
• Five steps to a successful PR plan
• Media relations
• Press conferences and interviews
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