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Marketing problems in many countries are currently regarded as beyond the scope of field-level agricultural extension workers who are the officers in direct contact with the farmers. the farmer, therefore, has to take on commercial and marketing skills. Marketing is the process by which the space between the producer and the consumer is bridged.

The process obviously involves transport and techniques for minimizing crop losses. An effective distribution system will also require the establishment of rural businesses such as truck drivers and packaging manufacturers, contractors and wholesalers.

The production/marketing chain is a two-way process. Produce flows from the rural areas into the cities; money and market information should flow back. As tastes in the city market evolve, the rural community can use this market information to target its production accordingly.

This course aims to enhance farmers’ ability in commercial production planning, management of vegetables, tropical fruits, flowers and ornamental plants and to focus on crops produced in order to make it available commercially, particularly with those which have high market potential in participants’ home countries.


5 days


This course targets Agricultural extension officers, senior agricultural officials and policy makers, funding agencies, research organizations and non-government organizations among others for Agriculture support activities and other Development programmes.


  1. By the end of the course, learners will be able to:
  2. Have a clear definition of the concept of horticulture
  3. Have an outline of the key factors in horticultural production
  4. Gain knowledge on the salient features of floriculture, vegetable and fruit sectors
  5. Understand the post-harvest handling of horticultural crops
  6. Gain knowledge on the techniques applied in management of pests in horticultural crops
  7. Gain knowledge about the horticultural market development


  • Production Technology
  • Vegetable and Flower Production
  • Tropical Fruit Production
  • Horticultural Marketing


  • Proficiency in use of English language
  • Meet admission criteria


The pieces of training are delivered using a blended learning approach such as presentations, group work, guided sessions of practical exercise and web-based tutorials.

START DATE: 02/12/2018
END DATE: 02/16/2018
APPLY ONLINE: goo.gl/zg43zg

Contact Us

Postal Add: 5402-00100
Nairobi, Kenya
Email Add: [email protected]
Mobile No: +254724527104
Head Office: Comet House 1st floor 12A, Along Monrovia Street

Course Provider Datastat Research Ltd
Course Fee Kshs 70,000 $800
Course Delivery Lecture
Course Duration 5 days
Website Link Training Providers Website
Phone Number +254724527104
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